There comes a moment in the life of every television institution when the sequins stop twinkling and start to look like the residual glitter from last year’s Christmas card, stubbornly clinging to the carpet long after the festive season has been packed away. Strictly Come Dancing has reached that moment. The glitterball, once a gleaming emblem of Saturday-night optimism, now hangs there like a disco ball in a working men's social club that has seen better decades, better carpets, and worse decisions. The show has become tired, stale, clichéd and so thoroughly trope-ridden that one half expects the professional dancers to arrive already locked in a predictable lift, spinning the same celebrity through the same sequence of emotional arcs that have been rehearsed since the early Blair years.
What began as a gloriously improbable collision of ballroom formality and celebrity incompetence has settled into a formula as rigid as Craig Revel-Horwood’s posture. Each series unfolds with the comforting inevitability of a provincial pantomime: the early weeks of endearing woodenness, the mid-season “journey” montages set to swelling strings, the tearful confessions about personal demons conquered through the medium of the foxtrot, and the final stretch in which someone who once starred in a soap or played a bit-part in a reality show discovers, to collective gasps, that they can actually point their toes. The judges deliver their verdicts with the solemnity of oracles who have forgotten they are reading from the same laminated card they used last year. “It was a bit safe,” says Shirley Ballas. “You lit up the floor,” insists Motsi Mabuse's cleavage. And somewhere in the middle, Anton Du Beke beams as if he has just invented the concept of enthusiasm itself.
The tropes pile up like discarded feather boas. There is the celebrity who 'never danced a step in their life' and yet, by week five, is executing a paso doble with the intensity of someone who has just remembered the rent is due. There is the professional partner whose motivational speeches could be spliced into any series without anyone noticing the join. There is the group number that exists primarily to fill the space between ad breaks and the moment when the audience is invited to vote as if the fate of Western civilisation depended on whether a former footballer can master the cha-cha. Even the wardrobe has lost its capacity to surprise. The dresses still shed sequins by the kilo, but one suspects the cleaning staff no longer bother to vacuum them up; they simply wait for the next series to begin and let the cycle continue.
Of course, there was one glorious exception. In 2020, that annus horribilis when the nation sat indoors measuring its days in sourdough loaves and government briefings, Bill Bailey arrived on Strictly like a genial uncle who had somehow wandered into the wrong party and decided to stay. His victory was a rare feel-good moment in the year of COVID, a reminder that joy could still be manufactured under laboratory conditions. Bailey, with his wild hair and the air of a man who might at any moment explain the finer points of ornithology while executing a perfect reverse turn, somehow made the whole enterprise feel less like a production line and more like a shared national hug. For a few weeks the glitterball seemed to spin with genuine purpose. Then the credits rolled, the pandemic ground on, and Strictly returned the following year to its usual business of recycling the same emotional beats with different faces attached.
That business is now looking distinctly threadbare. The current series features a line-up that, while perfectly pleasant, lacks the gravitational pull of earlier years. Soap stars, a hairstylist, a YouTuber, a former footballer – all perfectly respectable citizens, no doubt, but hardly the sort of names that once made the nation rearrange its Saturday evenings. Meanwhile, across the schedule, a far more glittering collection of celebrities has signed up for this year’s edition of The Celebrity Traitors. Michael Sheen, Richard E. Grant, Miranda Hart, Joe Lycett, Maya Jama, James Blunt, Bella Ramsey, Ross Kemp – the sort of roster that once would have been fought over by the Strictly producers with the desperation of a professional dancer eyeing the last free parking space at Television Centre. And the irony is, that the whole murderous enterprise is hosted by Claudia Winkleman, the woman who for years co-presided over Strictly’s sequinned court with a fringe that could double as a national security asset.
One can almost hear the conversation in some agent’s office: “Strictly? Lovely, of course, but the public has seen the lift, the cry, the redemption arc. How about a Scottish castle, some cloaks, and the chance to stab your fellow thespians in the metaphorical back while Claudia watches with that faintly amused expression she perfected wathcing Jill Halfpenny do the jive?” The simple truth is, that The Traitors offers genuine suspense rather than manufactured journey. It trades the predictability of the scoreboard for the delicious uncertainty of human treachery. Celebrities who once might have risked a sprained ankle in the name of a glitterball now prefer the psychological bruises of the round table. Strictly, by contrast, continues to offer the same reassuringly familiar product, as if the audience were a loyal customer who has never noticed that the packaging has grown slightly faded.
Television formats, like ageing ballroom dancers, eventually lose their spring. Strictly Come Dancing has given us two decades of sparkle, the occasional genuine triumph, and one unforgettable Bailey-shaped ray of light in the darkness of 2020. But the steps have become too well-known, the outcomes too telegraphed, the sequins too familiar. The nation, ever restless, has moved on to darker and more interesting games. The glitterball still turns, of course. It just no longer feels as if it is lighting up anything very new.