In an age when British politicians treat the United Kingdom as little more than a departure lounge for the next international summit, it is refreshing—nay, borderline miraculous—to encounter a diplomat who actually seems to enjoy being here. Hiroshi Suzuki, Japan’s Ambassador to the Court of St James’s, has achieved something that eludes most of our native leaders: he has fallen in love with Britain, and he is not ashamed to show it.
While Sir Keir Starmer racks up air miles at a rate that would make a budget airline blush—forty foreign jaunts in barely eighteen months, with Beijing, Shanghai, and the inevitable COP circus still fresh on the itinerary—Mr Suzuki is to be found in a Glasgow pub, raising a pint of Tennent’s and declaring, with the earnest delight of a man who means it, that he is having “a wee swally.” One watches the clip, filmed mere days ago before he cheered on Celtic’s Japanese contingent against Livingston, and feels a pang of something suspiciously like national pride. Or perhaps it is just embarrassment that a visiting Japanese diplomat appears more at home in Scotland than our own Prime Minister does in the entirety of the British Isles.
Mr Suzuki’s enthusiasm is not the calculated bonhomie of the professional charmer. It is the real thing, the sort that cannot be faked without looking faintly ridiculous. He has been coming to Britain since the 1990s, long before it occurred to anyone that he might one day represent his Emperor here, and the affection shows. Where others might dutifully sample a fish supper out of diplomatic obligation and then hurry back to the embassy for a restorative cup of green tea, Suzuki dives in with the abandon of a man who has waited decades for the privilege. Boddington’s in Manchester: “gorgeous.” A full English breakfast: cause for wide-eyed rapture. Haggis, neeps and tatties in some Glasgow establishment only yesterday: presumably another triumph, though one awaits the inevitable video with the resigned pleasure of a nation that has found, in a Japanese diplomat, its most persuasive tourist board.
This is not mere performance. Suzuki travels with a stuffed Paddington Bear—yes, really—as a prop for his social media posts, a gesture so disarmingly whimsical that it would look contrived on anyone else. On him, it works, because the delight is palpable. He attends Celtic matches, tours landmarks he describes as “amazing,” and posts clips of himself mastering regional dialects with the solemn concentration of a scholar deciphering ancient scrolls. The British public, starved of uncomplicated enthusiasm from its own leaders, laps it up. Newspapers that normally reserve their praise for visiting rock stars or retiring footballers now proclaim him the most popular ambassador Britain has ever had. One suspects even the French ambassador is quietly seething with envy.
Meanwhile, back at Downing Street—or rather, somewhere above the Atlantic—Sir Keir Starmer pursues the higher calling of global statesmanship. One understands the necessity, of course. There are trade deals to be chased, climate pledges to be reiterated, and photographs to be taken shaking hands with presidents who may or may not still be in office by teatime. Yet there is something touching about the Prime Minister’s apparent conviction that the cost-of-living crisis at home can be solved by yet another trip to Brasilia or Beijing. One pictures him boarding the government jet with the weary determination of a man who has realised that the only way to escape the latest polling catastrophe is to put several thousand miles between himself and the electorate. “Never Here Keir,” the wags call him, and the nickname sticks because it contains an uncomfortable truth: the Labour government, having promised to fix Britain, seems keener to admire it from a safe distance.
It is not that foreign travel is inherently suspect. Diplomacy requires it, and Britain’s place in the world demands a certain amount of globe-trotting. But there is a difference between necessary engagement and compulsive absenteeism. Starmer’s predecessors at least pretended to enjoy the odd domestic photo-op—Blair grinning beside a pint, Cameron hugging huskies, Johnson brandishing a kipper. The current incumbent gives the impression of a man who views the United Kingdom primarily as a launchpad for more important destinations. When he does touch down briefly, it is to deliver a speech reminding us that his latest summit will, in some mysterious way, put money back in our pockets. One awaits the evidence with the same patience one reserves for the arrival of fusion power.
Suzuki, by contrast, practises a form of diplomacy so old-fashioned it feels revolutionary: he turns up. He stays. He drinks the beer, eats the food, learns the phrases, and posts the evidence with the guileless joy of a tourist who has stumbled upon paradise. In doing so, he achieves what armies of spin doctors and trade envoys cannot: he makes Britain look appealing again, not as a reluctant participant in global forums, but as a place where a cultured Japanese gentleman can find happiness in a pint of lager and a football match. Soft power, we are often told, is the art of attraction rather than coercion. Suzuki understands this instinctively. Our own government, one suspects, has read the memo but filed it under “pending.”
There is, of course, a gentle irony in all this. Japan, a nation not exactly renowned for extrovert exuberance, sends us an ambassador who embraces British pub culture with the zeal of a convert. Britain, meanwhile, elects a government that seems to view the domestic scene with the mild apprehension of a vegan invited to a barbecue. One does not wish to overstate the case—Suzuki is, after all, paid to be charming, and Starmer is paid to govern a fractious G7 economy through turbulent times. Yet the contrast is instructive. In an era when political leadership increasingly resembles a perpetual airborne seminar, there is something profoundly grounding about a diplomat who would rather be in a Glasgow boozer than a Brussels briefing room.
Perhaps we should knight him. Or make him Poet Laureate. Or simply leave him alone to continue his one-man campaign to remind us what we have. Hiroshi Suzuki, with his Paddington Bear and his unfeigned delight in our eccentricities, has become an unlikely national treasure. Long may he remain among us, raising a glass to the gorgeous, the amazing, and the occasionally incomprehensible pleasures of British life. One rather suspects he will still be here long after the Prime Minister’s jet has taxied off to the next indispensable summit. And when that happens, the rest of us will know exactly where to find him: in a pub, somewhere between the Tennent’s and the tatties, having the time of his life.