In the annals of urban calamity, where the grand gestures of history are reduced to footnotes in the ledger of municipal incompetence, few vignettes capture the farce quite so neatly as the one posted by that redoubtable Scot, the Critical Drinker himself. There it stands—or rather, there it stood: a four-storey B-listed edifice at the corner of Union Street and Gordon Street in Glasgow, erected in 1851 when Victoria was still a sprightly young monarch and the Industrial Revolution was still pretending to have a conscience. Before: a handsome slice of Victorian rectitude, all sandstone gravitas and arched windows that had stared down everything from Chartist riots to the Beeching cuts. After: a smouldering heap of rubble, courtesy of a vape shop on the ground floor whose lithium-ion batteries apparently decided that 170 years of architectural endurance was quite long enough. The Drinker's caption, delivered with the laconic precision of a man who has seen one too many Hollywood abominations and lived to tell the tale in a voice like gravel soaked in single malt: “Well, that sucks.”
One must, in the interests of intellectual honesty, offer a partial salute to Will Jordan, the purportedly inebriated fellow behind the Critical Drinker persona. He is no Carlyle thundering from the pulpit, nor even a latter-day Orwell sharpening his nib on the hypocrisies of the age. His métier is the YouTube monologue—half film criticism, half Glaswegian therapy session—wherein he dissects the corpse of modern cinema with the cheerful brutality of a pathologist who has long since given up expecting miracles. Yet here he is, turning that same unflinching gaze upon a real-world obscenity, and doing so in three words that land like a well-aimed brick. No hand-wringing editorials, no appeals to heritage quangos; just the blunt recognition that something irreplaceable has been vaporised (forgive the pun) by something utterly disposable. In an era when every minor outrage spawns a ten-part podcast series, Jordan’s restraint is almost heroic. He reminds us that satire need not be elaborate; sometimes a shrug and a “well, that sucks” will suffice to expose the absurdity of it all. One suspects the man himself would raise a glass to the observation, mutter something unprintable about council planners, and return to eviscerating the latest Marvel offering. Partial appreciation, then: the Drinker sees clearly where others merely squint through the smoke.
But let us linger a moment longer on the ruins, because the real joke is not the fire itself but the grotesque inevitability of it. Picture the scene: more than 250 firefighters battling through the night, Glasgow Central Station paralysed, trains cancelled, commuters herded like bewildered sheep, and the First Minister himself turning up for the obligatory photo opportunity, face arranged in the correct mask of solemnity. All because a building that had survived two world wars, economic depressions, and the aesthetic vandalism of the 1960s finally met its match in a retail unit peddling flavoured nicotine to the disaffected youth of 2026. One is reminded of those old music-hall routines where the straight man builds a magnificent edifice only for the comic to wander in with a match. Except here the comic is the entire modern commercial ethos, and the match is battery-powered.
The deeper lament, the one that curls like cigar smoke through any honest reckoning, concerns the relentless, almost gleeful proliferation of these vape emporia in the historic cores of our cities. They sprout like toadstools after rain—cheap leases, quick turnover, shelves groaning with pastel-coloured pods that promise escape from the very drabness they help create. Once upon a time, the great streets of Glasgow, Manchester, Edinburgh were lined with institutions that at least pretended to permanence: banks with marble halls, department stores with pneumatic tubes, public houses with etched glass and mahogany that whispered of continuity. Now the ground floors are colonised by the great god Vape, whose liturgy consists of aerosol and impulse purchase. The result is not merely aesthetic; it is a form of architectural assisted suicide. A Victorian façade, designed to endure the ages, is retrofitted with extractor fans and emergency lighting that somehow never quite meets the regulations when it matters. The building survives the Blitz, only to be brought low by a business model predicated on disposability. The irony is so thick one could bottle it and sell it as limited-edition e-juice: “Heritage Haze – with notes of civic negligence and quiet despair.”
And who, in this satirical passion play, bears the collective blame? Not the individual shopkeeper, poor soul, who in many cases had only just taken the keys (the latest proprietor, we are told, had owned the place a mere fortnight before his dreams went up in literal smoke). No, the finger points at the broader congregation of enablers: the planning committees who waved through the leases with the cheerful insouciance of men who have never had to live with the consequences; the property owners who prefer a steady trickle of vape-shop rent to the costly bother of proper stewardship; the vaping industry itself, that curious offspring of Big Tobacco’s rebranding exercise, which has convinced regulators that what the inner cities really need is more places to inhale strawberry fog. They form a sort of unholy trinity of short-termism—council, landlord, vendor—each convinced that the next quarterly return justifies mortgaging another slice of the past. The trope is as old as cities themselves: the barbarians are not at the gates; they are inside, signing the tenancy agreement and installing mood lighting.
One can almost hear the late Clive James chuckling from whatever celestial cocktail bar he now frequents, martini in one hand, cigarette in the other (the old-fashioned combustible sort, naturally). He spent a lifetime skewering the pretensions of television, of celebrity, of cultural decline, always with that trademark blend of erudition and mordant glee. He would have recognised this Glasgow vignette instantly: the grand Victorian pile, the modern banal intrusion, the inevitable conflagration, the subsequent official inquiries that will produce a report no one reads. “Well, that sucks,” indeed. It is the sound of a civilisation quietly admitting that it can no longer be bothered to maintain the stage on which its own drama is performed.
And so the rubble is cleared, the insurance forms are filled, and in due course another unit will rise—perhaps another vape shop, perhaps a nail bar, perhaps one of those ubiquitous chicken outlets that seem to multiply faster than the bacteria they occasionally harbour. The sandstone will be replaced by something cheaper, shinier, more 'fit for purpose.' The tourists will still photograph the station, the commuters will grumble, and the press will file another dispatch from the trenches. But something small and vital will have been lost: not merely a building, but the quiet assumption that some things are meant to outlast us. In the end, that is the real joke, the one that stings longest. History reduced to ash by a product whose entire selling point is that it leaves no trace—except, of course, when it does.
Anyway, as the Critical Drinker himself would lament, that's all I've got for today … go away now.