The British government, in its infinite wisdom and with all the urgency of a man discovering that the kettle has been left on, has launched something called the Be Ready campaign. One imagines the Cabinet Office, that citadel of quiet despair, stirring itself at last from its customary torpor to issue a solemn directive: the citizenry must now prepare for emergencies. Not the emergencies of the past—those vulgar, noisy affairs involving bombs or actual fighting—but the more refined modern variety: a power cut, a spot of bad weather, or the internet going on the blink for an afternoon. In other words, Tuesday.
The website, beready.campaign.gov.uk, is a masterpiece of the bureaucratic sublime. It instructs the householder to assemble a modest hoard of non-perishable food, bottled water, and the sort of batteries that have not been manufactured since the last Labour government. One is to manage, if the lights go out, for a heroic three days. Three days! The same period, one notes, that the average British family already spends waiting for a plumber, a GP appointment, or a coherent statement from any minister on any subject whatever. The campaign’s great innovation is to suggest that this familiar national condition might, on occasion, be caused by something other than incompetence.
There is a checklist, of course. There is always a checklist. Sign up for the Priority Services Register, so that the water company can more efficiently fail to notice you when the pipes freeze. Keep a torch. Keep a radio that does not require the grid. Keep a sense of humour, though that last item is nowhere listed, perhaps because the authors of the document have never encountered one. The whole enterprise is framed as a bold alignment with our European neighbours—France, Ireland, the Netherlands—where, we are told, such advice is simply part of everyday life. One pictures the sturdy Dutchman, upon rising, checking his emergency tinned beans before cycling to work through the carefully managed floods. The Frenchman, between strikes, topping up his mineral water. The Irishman, ever practical, ensuring the whiskey is within reach. Britain, late to the party as usual, now arrives waving a laminated sheet and a slightly apologetic expression.
What is being prepared for, exactly? Severe weather, cyber attacks, the temporary interruption of essential services. In short, the ordinary weather of modern existence. The government, having spent years ensuring that the electricity grid is a delicate tissue of good intentions and Chinese components, the water companies are private monopolies with the civic instincts of a pirate, and the digital infrastructure is one ransomware note away from silence, now turns to the public and says, with perfect gravity: you might want to have some biscuits in the cupboard. It is rather like a man who has spent the evening sawing through the legs of the dining table and then, as it collapses, advising the guests that they should perhaps remain seated in a braced position.
The satire, as it always inevitably does, writes itself, which is fortunate, because the campaign’s authors appear to have been too busy drafting checklists to notice the comedy of their own position. A nation that cannot reliably keep the trains running, the hospitals staffed, or the prisons unoccupied by the same faces is now earnestly instructing its citizens on the finer points of household continuity planning. Be ready, the government says. Ready for what? For the government itself, one suspects. For the slow, polite, thoroughly documented failure of systems that were once supposed to work without the citizen having to keep emergency rations against their collapse.
The campaign is to last three years. Three years of gentle reminders, social-media posts, radio advertisements aimed at the particularly vulnerable (families with young children, the elderly, people who use food banks—groups the state has already done so much to enlarge). One can already hear the advertisements in the mind’s ear: a reassuring voice explaining that, should the lights fail, one need not panic, provided one has followed the checklist. Panic, after all, is the exclusive prerogative of officialdom. The rest of us are merely to be ready.
There is a touching faith here in the power of advice. The British public, long accustomed to being told that everything is under control right up until the moment it is not, is now invited to participate in its own resilience. Stock the cupboard. Sign the form. Volunteer, if you must. The state, having largely retreated from the business of actually providing resilience, will content itself with distributing leaflets about it. It is the administrative equivalent of a doctor who, upon diagnosing a patient with a broken leg, hands him a pamphlet on the importance of walking carefully.
One detects, beneath the cheerful practicality, a faint note of Cold War nostalgia. There was a time when the government issued Protect and Survive booklets advising the populace on how to paint the windows white and hide under the stairs while the world ended. Those documents at least possessed a certain tragic grandeur. The current effort is more modest: hide under the stairs with a tin of beans and a wind-up radio tuned to whatever remains of the BBC, waiting for the power to return or the next ministerial statement, whichever is the less probable. The nuclear winter has been replaced by the possibility of a slightly longer than usual Tuesday afternoon.
And so the campaign rolls out, a three-year exercise in stating the obvious with the full apparatus of the modern state. Households will be encouraged. Charities will be consulted. Advertising will be placed. Somewhere in Whitehall a junior official will be promoted for having thought of the Priority Services Register. Meanwhile the rest of us, in the time-honoured British fashion, will continue as before: slightly damp, mildly inconvenienced, and, when the lights eventually flicker, reaching not for the official checklist, but for the nearest bottle of something stronger than water.