Thursday, 4 September 2025

GIORGIO ARMANI (1934 - 2025): AN OBITUARY

Giorgio Armani, the Italian fashion maestro who convinced us all that looking rich didn't require the fuss of actually being so, has unstitched himself from the fabric of life at the age of 91. Born in Piacenza on July 11, 1934, to a modest family—father an accountant, mother presumably the one who ironed everything—Armani might have ended up slicing cadavers rather than seams, had he not abandoned medical school after two years. Instead, after a stint in Verona's military hospital (where he no doubt eyed uniforms with a designer's disdain), he window-dressed at La Rinascente in Milan, honing the art of making mannequins look more alive than their customers.
By the late 1960s, Armani had fallen in with Sergio Galeotti, the architect-turned-partner who spotted his talent like a hawk eyeing a poorly tailored mouse. In 1975, with funds allegedly from selling Armani's Volkswagen, they launched Giorgio Armani S.p.A. The debut collection for Spring/Summer 1976 was a revelation: deconstructed jackets that flopped elegantly, as if the shoulders had given up on rigidity and embraced existential slouch. Women got power suits, proving that equality could be as chic as it was uncomfortable in heels. Armani's genius? He made the elite look effortlessly superior, while the rest of us envied from afar, nursing our off-the-rack regrets.
Hollywood, ever the opportunist, latched on quickly. In 1980's American Gigolo, Richard Gere paraded Armani's wardrobe like a peacock in pinstripes, yanking open drawers of perfectly folded shirts to reveal labels that screamed "subtlety is my superpower." Gere's Julian Kaye didn't just sell sex; he packaged it in greige neutrals that became the decade's uniform. By the 90s, the empire sprawled: Emporio Armani for youthful poseurs, Armani Jeans for when denim dared to dream, and Armani Exchange for the masses who couldn't afford the real thing but wanted the illusion. He dabbled in hotels with the opening of the Burj Khalifa in Dubai in 2010Armani himself designed the interiorsand sports kits—outfitting Chelsea FC, Ferrari's Formula One team, and Italy's Olympians, because nothing surely says 'victory' like a sideline in silk.
Yet, for all his billions, Armani doggedly remained the sole owner of his company, a control freak in couture. Scandals nipped at his hems: a 1980's tax bribery rap and whispers of sweatshops in 2024. The loss of Galeotti to AIDS in 1985 was a quiet tragedy, absorbed with the stoicism of a man who'd rather let the fabric do the talking. Philanthropy? Sure, a UNHCR ambassador in 2002, foundations for refugees and clean water—but always with that Armani polish, as if charity were just another accessory.
In the end, Armani didn't so much die as elegantly exit stage left, leaving a legacy of clothes that outlasted trends and egos. He softened men, empowered women, and made making billions look boringly inevitable. One imagines him now, in the great atelier beyond, deconstructing the robes of saints with a sardonic smirk.