There is a particular quality to the modern British emergency that no other nation quite manages to achieve. It arrives not with the dignity of an air-raid siren or the honest panic of a flood warning, but with the tinny, self-important beep of a government app that has finally found something useful to do after years of sitting around looking important. On Friday evening the phones of England and Wales began to scream in unison. Not because missiles were inbound, not because the Thames had risen to swallow Westminster, not even because a particularly large asteroid had taken a shine to Norwich. No. The nation was being urgently informed that it should refrain from lighting a disposable barbecue.
One could almost admire the efficiency. The same system designed to save lives in the event of genuine catastrophe had been pressed into service to lecture the populace about outdoor cooking. The message itself possessed that special bureaucratic poetry we have come to expect: a “very high risk of wildfires nationally,” followed by a solemn prohibition on barbecues, firepits, garden incinerators and fireworks. Even a small flame, it warned, might rapidly develop into something that would inconvenience emergency responders. Somewhere in Whitehall a civil servant was no doubt congratulating himself on having discovered the perfect fusion of public safety and public nannying.
It was always going to end this way. Those of us who watched the emergency alert system being introduced with a mixture of cautious approval and deep suspicion were assured, in the usual tones of official sincerity, that it would be reserved for life-threatening events. Floods. Terror attacks. Extreme weather that actually threatened to kill people rather than merely spoil their weekend. We nodded along, the way one nods when a politician promises that a new power will never be abused. We even allowed ourselves a flicker of relief that, for once, technology might be harnessed for something other than delivering targeted advertisements for cut-price socks. And then the first serious heatwave arrived, the grass turned the colour of old newspaper, a few fires broke out, and the system revealed its true vocation.
The government, it turns out, had been planning this all along. Not the wildfires, of course – those remain the responsibility of the weather, the dry undergrowth and the occasional idiot with a match – but the moment when the alert system could be deployed for something agreeably trivial yet darkly moralising. Propaganda does not always arrive in jackboots. Sometimes it arrives as a stern note about disposable barbecues, delivered with the full theatrical apparatus of a national emergency. The same people who once fretted about 'misinformation' now treat every dry spell as an opportunity to broadcast the gospel of official caution to every mobile phone in the land.
And into this carefully prepared moment stepped Andy Burnham, that perpetual almost-man of British politics, the former Mayor of Greater Manchester who has spent years positioning himself as the Prime Minister he so clearly believes the country deserves. Burnham has the look of a man who has rehearsed his concerned expression in front of a mirror until it has taken on a permanent, slightly moist quality. He appears at the scene of a fire the way other men appear at the opening of a supermarket: slightly too eager, slightly too ready with a statement, slightly too convinced that the cameras have been waiting specifically for him.
One imagines him receiving the news of the wildfires with something approaching professional satisfaction. Here, at last, was a crisis that required neither complicated economic thinking nor the messy business of actual leadership, but simply the deployment of his signature mixture of furrowed brow and regional authenticity. He could stand in front of the smoke, urge caution, support the ban on disposable barbecues, and generally radiate the air of a man who had been warning about this sort of thing for years, even if no one can quite remember him doing so. The temporary ban on the sale of single-use grills was announced with the solemnity usually reserved for declarations of war. Retailers were instructed. Guidance was issued. Burnham spoke to the BBC in the tones of a man who has finally been given a proper job.
There is something almost touching about the way certain politicians seize upon any opportunity to tell the public what not to do. The barbecue, that humble instrument of British summer, has long been viewed with suspicion by the more refined end of the political class. It is noisy, it is smoky, it is associated with people who drink lager in plastic chairs and discuss football rather than the finer points of net-zero strategy. To ban the disposable variety under cover of an emergency is to achieve, in one neat stroke, both a public-safety gesture and a small cultural victory. The alert system, once sold as a shield against disaster, has become a loudspeaker for the latest official preference.
Of course the fires are real. Of course dry conditions and high temperatures create genuine risk. No one of sound mind wants to see homes destroyed or firefighters exhausted by preventable blazes. The difficulty lies in the scale of the response. A national emergency alert is not a press release. It is not a gentle reminder on the evening news. It is a siren that interrupts dinner, startles drivers, and announces itself with the authority of something that might, in other circumstances, mean the difference between life and death. When that authority is spent on advising against a Saturday afternoon sausage, the currency is devalued. People begin to treat the next alert the way they treat the third or fourth email from their bank warning them about 'suspicious activity.' They glance, they shrug, and eventually they switch the whole thing off.
This was the fear from the beginning. The system’s defenders insisted that only the most serious threats would trigger it. The sceptics replied that governments, once given a tool for reaching every citizen at once, would find it irresistible for lesser purposes. The sceptics have been vindicated with almost indecent speed. The first major use of the alert for an 'active incident' turns out to be a lecture about outdoor cooking, delivered while the Prime Minister speaks of Britain as a 'tinderbox' and ministers scramble to look decisive. Andy Burnham, never one to miss a chance to appear statesmanlike, adds his voice to the chorus. One half expects him to announce that Greater Manchester has taken the lead in developing a more responsible form of charcoal.
The satire writes itself, yet the consequences are not particularly funny. A tool that might one day be needed for a genuine national emergency has been introduced to the public in the most deflating manner possible. The next time the phones scream, a significant number of people will assume it is another sermon about garden incinerators or the correct disposal of cigarette butts. Many will have disabled the alerts entirely. The government will then express surprise and disappointment that the public is not taking the system seriously. It will not occur to them that seriousness is a two-way street. A heatwave becomes a national emergency. A barbecue becomes a threat to civilisation. A mayor with a gift for the concerned soundbite becomes the face of official wisdom. And a system that was meant to protect the public becomes, in its first major outing, a vehicle for the sort of nagging that once required a leaflet through the door.
The clowns, as the original complainant put it with admirable economy, are in charge. They have taken a serious instrument and turned it into a national public-address system for their preferred version of common sense. They will, of course, insist that this was never the plan. They always do. The rest of us, staring at our phones as the siren dies away and the instruction not to light a fire settles over the evening like ash, are left to draw our own conclusions. The emergency alert has spoken. The barbecue is cancelled. The republic of caution is safe for another day. And somewhere, one suspects, Andy Burnham is already preparing his next statement.